SEMA Show Overland Experience Expands to New, Immersive Location for Off-Grid & Off-Road Enthusiasts

Get ready for an adrenaline-fueled SEMA Show as the SEMA Show Overland Experience expands into uncharted territory in 2023. This year, the celebrated showcase that has captured the hearts of offroad and off-grid enthusiasts is shifting gears, relocating to a new, immersive location.

Traditionally a top attraction at the world’s premier automotive trade show, the SEMA Show Overland Experience is breaking free from the convention and embracing its adventurous side. Set against the Las Vegas backdrop of the Diamond Lot, adjacent to the West Hall, this move promises a heightened, hands-on introduction to Overlanding, catering to a growing legion of devoted fans.

“Moving the Overland Experience to the Diamond Lot will enable attendees and media to easily access the latest products and innovations in the growing market segment in an outside setting they were designed for,” said SEMA Vice President of Events Tom Gattuso. “The exhibit will be conveniently accessible to all Show attendees via the LVCC Loop West Hall Station and the West Hall, which will feature the latest in trucks, SUVs, off-roading, Powersports, and utility vehicles.”

SEMA Overland vehicles

The Overlanding exhibit has an impressive lineup of customized vehicles, ranging from pop-top-equipped trucks to sprinter vans and specialty trailers. Imagine refrigerators, storage racks, makeshift kitchens, and solar chargers seamlessly integrated to craft the ultimate off-the-grid travel experience.

“The Overland Experience is a great opportunity for attendees to delve deep into the lifestyle and gear associated with this adventure-driven niche,” added SEMA Trade Show Director Andy Tompkins. “With exhibits like the Overland Experience displayed throughout the SEMA Show, we will showcase what’s trending in the marketplace and what many consumers and enthusiasts are gravitating towards.”

This year’s event boasts an impressive lineup of sponsors, including heavyweights like American Expedition Vehicles, KW Automotive, LiquidSpring, and ORACLE Lighting. Adding to the excitement, newcomers like Winnebago are making their debut, promising fresh perspectives and innovative offerings.

The 2023 SEMA Show, taking place October 31-November three at the Las Vegas Convention Center, is the ultimate business gathering for the automotive specialty-equipment industry. It is the place to discover new products and trends, make new business contacts, strengthen existing ones, and help professionals take their careers from good to great.

To become part of the SEMA Show experience and check out the overlanding world experience, register for the 2023 SEMA Show, visit

About SEMA

Since its inception in 1963, the Specialty Equipment Market Association (SEMA) has driven the automotive specialty-equipment industry. The annual SEMA Show, a trailblazing event that debuted in 1967, remains the industry’s pinnacle, bringing together manufacturers and buyers globally. The spotlight shines on products that enhance cars’ and trucks’ style, functionality, comfort, convenience, and safety.

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